Author: Staging Career Center-Shell Brodnax (4 Articles)
Shell Brodnax President/CEO-RESA®, Staging Career Center Staging & Design Network Home Staging Industry Leader of the Year 2011 Stevie Award Finalists Best Executive Finalist 2010 Stevie Award Finalist Best Executive 2009 Central Valley Women’s Council of REALTORS® Business Woman of the Year 2007
What does the Media want? NEWS
- A first
- A trend
- Something unusual
- Kids, dogs
- Human interest
- Charitable events
What you can do?
- Create news that will interest the media.
- Understand your industry.
- Understand the reporter’s needs, do your homework.
- Understand the differences of TV, print, online.
- Contact the correct reporters that cover your area of needs. Don’t bother the sports reporter for a real estate piece.
- Practice before you talk to reporters!!
- Don’t say “no comment.”
- Repeat yourself constantly.
- Use slang.
- Ask to “go off the record”.
- Talk negative about competitors or other groups.
- Anticipate key questions.
- Prepare key answers.
- Read up on some recent articles written by the reporter.
- Interviews are for gathering information.
- Reporters don’t care about you or your objective, they want news.
Meet their deadlines, they are busy!
- When they tell you to get back to them by a certain time, get back to them earlier or they can move on and not include your news.
- If you are not prepared when they call you, politely ask if you can call them back, ask for their deadline and call them sooner.
- Build a relationship based on credibility.
- Don’t use tacky tactics.
- Be a resource they can depend on.
- If you annoy them and they see a press release or your name it will end up in the circular file.
- The news is important to you but make it important to the public.
- Tie in your events to a charity, have your chapter select a worthy group to be the benefactor of your chapter.
- Have 1-2 fundraisers per year, with a portion of your proceeds going to that group and report that to the media.
Introduce your self
- Contact the RE reporter in your area and introduce yourself and your chapter.
- Tell them you are new at doing this and ask for some guidelines so you can follow them.
- Get the correct fax, emails to send the press releases and keep them so you don’t have to keep looking them up.