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Posts by Shell Brodnax | Staging Career Center

How come some people can get free publicity and some can’t?

The answer is in understanding how to work with the media and understanding their needs. By understanding and complying with their needs, you too can get the publicity your chapter deserves. What does the Media want? NEWS News is… A first A trend Something unusual Celebrities Kids, dogs Human interest Charitable events What you can do? Create news that will interest the media. Understand your industry. Understand the reporter’s needs, do your homework. Understand the differences of TV, print, online. Contact the correct reporters that cover your area of needs. Don’t bother the sports reporter for a real estate piece. Practice before you talk to reporters!! Don’t Don’t say “no comment.” Repeat yourself constantly. Use slang. Ask to “go off the record”. Lie. Talk negative about competitors or other groups. Interview Checklist Anticipate key questions. Prepare key answers. Read up on some recent articles written by the reporter. Interviews are for gathering information. Reporters don’t care about you or your objective, they want news. Meet their deadlines, they are busy! When they tell you to get back to them by a certain time, get back to them earlier or they can move on and not include your news. If you are not prepared when they call you, politely ask if you can call them back, ask for their deadline and call them sooner. Build Credibility Build a relationship based on credibility. Don’t use tacky tactics. Be a resource they can depend on. If you annoy them and they see a press release or your name it will end up in the circular file. Remember The news is important to...

The Importance of Contracts

I couldn’t help but recall a situation I had with a stager I was working with on marketing and business consulting. She sent me all of her marketing materials, contracts, invoices, policies etc. I go over everything and I was amazed at how many “holes” their were in her contract. I had pointed out that she was really leaving herself open to all types of havoc because she was not having her contract clear on expectations, promises, deadlines and consequences. Her answer was “I don’t want to scare off potential clients” those things have not ever happened so why worry about it. I explained to her that a contract not only protects YOU the business owner it also protects your clients.  It is so important to have a good contract. By not having a clause in about any one of a particular issue you open yourself up for disappointment, and loosing money.   It is important for a contract to include but not limited to: Description of services: EXACTLY what you are going to do. List each room to be staged. Payment Expectations: When it is due, what it covers, renewal fees, rental fees, pick up and delivery, payment methods accepted, bounced check fees. Also, have the CC on file with a signature to bill and to bill for renewals. Cancellation Policy: How many days before staging is it ok to cancel? Do you have a deposit? Is that refundable? If they cancel X amount of days before the staging, do they pay a % of the staging fee? Do what works for you and what you feel is fair. Client Consent: Get...

Shell Brodnax, Named Finalist in Stevie Awards

Valley Springs, CA October 15th    Valley Springs business woman, Shell Brodnax, President/CEO of the Real Estate Staging Association® (RESA®) The trade association for professional home stagers was named as Finalist in the Best Executive – Non-Profit or Government – Up to 100 Employees category in the 7th annual Stevie Awards for Women in Business. More than 1,200 nominations were submitted this year, a record total for the competition, for consideration in 54 categories by organizations in Australia, Austria, Bulgaria, Canada, France, Germany, Japan, Israel, Malaysia, Mexico, Sri Lanka, Turkey, the United Kingdom, and the U.S.A.   The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards.  Winners will be announced during a gala event at the Marriott Marquis hotel in New York on Friday, November 12th.  Nominated women executives and entrepreneurs from the U.S.A and several other countries are expected to attend.   The presentations will be broadcast live on radio in the U.S.A. by the Business TalkRadio Network.  “Many people have worked very hard at RESA® to grow our association and bring legitimacy to the Real Estate Staging Industry. I am very excited and an honored to be a finalist in the Stevie Awards, however I could not do what I do without the support of thousands of people that believe in RESA®.   This award is for every single member of RESA that has given their time, ideas and volunteerism in order to make RESA® what we are today. ” said Shell Brodnax President/CEO RESA®.   “Being named a Finalist in...

RESA Home Staging Conference Speakers

The RESA International Conference is the only one of its kind focused on providing stagers (RESA and non-RESA members included) with personal and professional development opportunities. The entire conference is dedicated to YOU. The speakers have been chosen. Are you going to take the challenge and take your business to the next level? Register...

Real Estate Staging – It’s not chocolate chip cookies and candles anymore

The concept of real estate agents asking homeowners to tidy up when they sell their home is not new.  The days of agents asking sellers to clean up, bake some cookies and set out some candles are a thing of the past. What started out as common sense practices when selling a home has turned into what we now call real estate staging. When staging first started, it consisted of simple de-cluttering, removing personal items and photos and moving around your furniture in occupied homes. A vacant property was staged by using just enough furniture to give the appearance the rooms were large and spacious. The concept of appealing to the masses rather than figuring out the buyer’s demographics were paired with vanilla walls and neutral everything.  Real estate staging has evolved over the last ten years into a legitimate profession and is the number one marketing tool used to sell property.   With the emergence of TV shows on HGTV, featuring staging, flipping and selling homes; agents have realized they can’t do it all anymore. Sellers are better educated and buyers are savvier and know they can hold out to find exactly what they want.  Agents are realizing it’s in their best interest and their client’s best interest to work with a professional stager rather than simply giving some “tips” to get the property prepared for market. Professional stagers have an unbiased eye and are able to prepare a plan to properly “market” the property. Professional stagers focus on the demographic of the buyers and they create a marketing plan specific for the property and the buyers in mind. ...