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Staging Career Center-Shell Brodnax | Staging Career Center

How come some people can get free publicity and some can’t?

The answer is in understanding how to work with the media and understanding their needs. By understanding and complying with their needs, you too can get the publicity your chapter deserves. What does the Media want? NEWS News is… A first A trend Something unusual Celebrities Kids, dogs Human interest Charitable events What you can do? Create news that will interest the media. Understand your industry. Understand the reporter’s needs, do your homework. Understand the differences of TV, print, online. Contact the correct reporters that cover your area of needs. Don’t bother the sports reporter for a real estate piece. Practice before you talk to reporters!! Don’t Don’t say “no comment.” Repeat yourself constantly. Use slang. Ask to “go off the record”. Lie. Talk negative about competitors or other groups. Interview Checklist Anticipate key questions. Prepare key answers. Read up on some recent articles written by the reporter. Interviews are for gathering information. Reporters don’t care about you or your objective, they want news. Meet their deadlines, they are busy! When they tell you to get back to them by a certain time, get back to them earlier or they can move on and not include your news. If you are not prepared when they call you, politely ask if you can call them back, ask for their deadline and call them sooner. Build Credibility Build a relationship based on credibility. Don’t use tacky tactics. Be a resource they can depend on. If you annoy them and they see a press release or your name it will end up in the circular file. Remember The news is important to...

The Importance of Contracts

I couldn’t help but recall a situation I had with a stager I was working with on marketing and business consulting. She sent me all of her marketing materials, contracts, invoices, policies etc. I go over everything and I was amazed at how many “holes” their were in her contract. I had pointed out that she was really leaving herself open to all types of havoc because she was not having her contract clear on expectations, promises, deadlines and consequences. Her answer was “I don’t want to scare off potential clients” those things have not ever happened so why worry about it. I explained to her that a contract not only protects YOU the business owner it also protects your clients.  It is so important to have a good contract. By not having a clause in about any one of a particular issue you open yourself up for disappointment, loosing money and hind sight thinking. It is important for a contract to include: Description of services: EXACTLY what you are going to do. List each room to be staged. Payment Expectations: When it is due, what it covers, renewal fees, rental fees, pick up and delivery, payment methods excepted, bounced check fees. Also, have the CC On file with a signature to bill and to bill for renewals should they not cancel etc. Cancellation Policy: How many days before staging is it ok to cancel? Keep in mind once they sign you are out “staging” in your mind already and may be purchasing items for this specific project. Do you have a deposit? Is that refundable? If they cancel...

Staging Career Center Coach Michelle Minch Honored as Professional Stager of the Year

Staging Career Center coach Michelle Minch was honored as the RESA Professional Stager of the Year during the 4th Anual Home Staging Industry Awards in Las Vegas, January 25th, 2010.  Other winners were also honored: RESA Local Chapter President of the Year: Pam Ellis, Seattle, Washington RESA State Chapter President of the Year: Ashley Whittenberger, Texas RESA Regional Vice President of the Year: DesAnn Collins, Region 2, IL, IN, MI, OH, WI RESA National Board Member of the Year: Kathy Nielsen, RVP Region 8 AL, FL, GA, NC, SC The Home Staging Industry Awards™ were presented as follows:  RESA Innovator of the Year: Dan Eason, Energized Seller RESA Product of the Year: Staging Standard Magazine and Sherwin Williams RESA Staging REALTOR® of the Year Michelle Reneau  Bethany Souza from HGTV’s Designed to Sell and Matthew Finlason HGTV’s The Stagers presented the RESA Rookie Stager of the Year: Paige Earles, Pearle Staging and Design, Atlanta, Georgia To view the awards ceremony featuring all the finalists and presentations of the awards visit...

Shell Brodnax and RESA Named as Stevie Award Finalist

 REAL ESTATE STAGING ASSOCIATION NAMED AS FINALIST IN 6th ANNUAL STEVIE® AWARDS FOR WOMEN IN BUSINESS  Stevie Award Winners to Be Announced in New York on November 13 Valley Springs, CA October 15th    Shell Brodnax, President/CEO of the Real Estate Staging Association® (RESA®) The trade association for professional home stagers was named as Finalist in the Best Executive – Non-Profit or Government – Up to 100 Employees category in the 6th annual Stevie Awards for Women in Business. More than 1,100 entries were submitted this year for consideration in 54 categories, including Best Executive, Best Entrepreneur, and Best Community Involvement Program.      The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards. Nicknamed the Stevies for the Greek word “crowned,” winners will be announced during a gala event at the Marriott Marquis hotel in New York on Friday, November 13.  Nominated women executives and entrepreneurs from the U.S.A and several other countries are expected to attend.   The presentations will be broadcast live on radio in the U.S.A. by the Business TalkRadio Network. “Many people have worked very hard at RESA® to grow our association and bring legitimacy to the Real Estate Staging Industry. I am very excited and an honored to be a finalist in the Stevie Awards, however I could not do what I do without the support of thousands of people that believe in RESA®.   This award is for every single member of RESA that has given their time, ideas and volunteerism in order to make RESA®...